understanding pURLs and how to effectively use them

Do you know what a pURL is and how to effectively use it? No, we’re not talking about necklaces and grandmothers. It’s a highly valuable tool that gets results.

tools to help

60% of all ad mail recipients will visit a website if the ad lists one. Direct mail is a marketer’s best friend.
Largest revenue campaign in the history of the winter appeal! So how they did it with an integrated campaign.

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